Dub Royal's was birthed from a simple idea of wanting to share my fashion sense and creativity with the world. After having a conversation while reconnecting with some dear childhood  friends, it was pointed out to me that I've always had keen sense of fashion. How I dressed with my personality stood out because it was different. It was suggested to me that I should create my own brand. So after much contemplation, I sought out to collaborate with the legendary "INX DAVILA" on designing the perfect logo for me. With the spirit of a LION, the strong mind of an AFRICAN, and the pride of my place of birth JAMAICA; A logo was made that represents me and the significance of my background. After seeing the positive reaction towards my logo the next step was to trademark it and apply it to my fashion, but not just any fashion it had to be something I love "shoes". I wanted it to be pure quality so I found a company in Italy who custom handcraft shoes from premium materials like Italian leather. After receiving my 1st pair of ADUBS seeing the ingenuity and details of the design I knew it was time for me to start designing and sharing my creations with the world.